STan94 wrote:I find it kinda sad that Mega Bloks depends on the popularity of a specific game, movie or other media when they make their sets.
It just seems to me that the figures becomes sort of those merchandise that you find outside attractions in Disneyland and Universal Studios. Nothing more than a by-product of popularity. I could be wrong though.
While i do not find it `sad`` i would like to see Mega Bloks / Mattel execute more plans that involve in house intellectual properties. Don`t get me wrong . I would LOVE He-Man , Thundercats, chrome plated Silverhawks , GI Joe (notice the 80`s IP theme lolÉ) Mega Bloks MAF`s but i am of the opinion that the Mega Bloks Micro Action Figure * IS * the draw and doesn't necessarily need a popular IP to sell the MAF product. The product alone is a draw.
For example would Mega Bloks Marvel or DC themed micro action figures be wildly successful? Of course they would. Would an in house super hero line from Mega Bloks using their MAF body also be successful? Yes especially if you can mix and match parts to get around actual licensing issues.
Look at the WWE Stackdown C3 product. It's horrendous but it sells because it's wrestling product ( a constant theme in toy aisles and on tv) and it's representative of the premier wrestling organization in the world - The WWE. Now would superior wrestling Micro action figures sell ? Absolutely . Toy history is littered with a multitude of wrestling action figure lines that weren't directly tied to the WWF or WWE that were successful. Look at how successful Jakks Pacific was with their WWE Micro / TNA Micro line. The wrestling theme alone combined with the Mega Bloks Micro Action figure would be successful ( especially if sold in blind bags).
Mega Bloks doesn't NEED popular IP's but they certainly help. I hope they use the success and attention garnered by popular IP's to promote well thought out in house brands i.e. "If you think Masters of the Universe Mega Bloks are awesome take a look at our Dragons Universe line! The lines compliment each other!"